Selected work / 2026

The work starts with the problem.

Good-looking output is not the objective by itself. Each project begins with a reason to exist, a useful change to make, and a business that should be stronger after the work.

Zeeya Sulthans traditional biryani website visual

01Live

Website · Digital presence

Zeeya Sulthans

A premium, direct web presence that gives the restaurant’s story, menu, branches and ways to order a home outside third-party platforms.

Website strategyArt directionNext.js development

Handmade crochet bouquet used in the Scrunchet prototype

02In progress

Ecommerce experience · Brand website

Scrunchet

A product-discovery and customisation direction that reduces repeated Instagram and WhatsApp friction without losing the personal buying experience.

Commerce strategyProduct discoveryExperience design

Gold zari thread and silk from the Sree Silks development website

03In progress

Retail catalogue · Ecommerce foundation

Sree Silks

A modern digital presence for silk and wedding collections, built to make product discovery approachable rather than reducing the store to a static brochure.

Digital strategyArt directionCatalogue experience

Studio / seasonal / commerce

04Studio project

Studio project · Commerce exploration

Festulu

An internal Bare Pixel project exploring how seasonal visual direction and product discovery can work together in a focused commerce experience.

Studio researchCommerce designFrontend engineering