Case study / Live
Zeeya Sulthans
An owned digital table for a traditional biryani brand
The situation
A premium, direct web presence that gives the restaurant’s story, menu, branches and ways to order a home outside third-party platforms.
The problem
Customers could find the restaurant through delivery platforms, but the brand needed a stronger owned presence: somewhere to understand the food, find the right branch and make direct contact.
What we focused on
- Lead with the restaurant’s craft and hospitality rather than a generic menu grid.
- Make branch selection, calling, directions and WhatsApp ordering easy to reach.
- Build local-search foundations around the two verified locations.
The solution
Bare Pixel designed and built the Next.js website from scratch around the experience of the dish and the room around the table. The live site now presents the menu, story, gallery, branches and direct actions for Aruppukkottai and Virudhunagar.
Capabilities
Website strategyArt directionNext.js developmentLocal SEO foundationsTechnical foundation
Next.jsSanityResponsive webWhat changed
A credible owned destination for the brandDirect branch, contact and direction journeysA foundation for a broader owned customer relationship