Case study / In progress
Scrunchet
Turning personalised gifting out of the DMs
The situation
A product-discovery and customisation direction that reduces repeated Instagram and WhatsApp friction without losing the personal buying experience.
The problem
Customers were browsing handmade gifts through social posts and repeating questions about price, colour, personalisation and availability in DMs.
What we focused on
- Organise products by occasion and format, matching the way people shop for gifts.
- Turn bouquet personalisation into a guided, confirm-before-making journey.
- Keep human confirmation and WhatsApp assistance where they add confidence.
The solution
The in-progress prototype establishes a premium catalogue for handmade crochet bouquets, plush toys and keepsakes, with occasions, custom orders, a bouquet builder direction, account and bag affordances. Prototype data is clearly identified and roadmap features are not represented as launched commerce.
Capabilities
Commerce strategyProduct discoveryExperience designPrototype engineeringTechnical foundation
ReactDesign systemResponsive prototypeWhat changed
A clear direction from Instagram to structured discoveryA guided model for personalised ordersA roadmap that can expand without pretending every feature is live